Branding, Illustration & Graphic Design Studio in Vienna

Hi, I’m Claudia, a Vienna-based art director, graphic designer and illustrator.
I run Illustrationally, a design studio specializing in branding, illustration and graphic design, where I transform ideas into distinctive brands and sketches into expressive artworks.

I combine strategic thinking with visual storytelling to create brand identities that feel authentic, memorable and perfectly aligned with my clients’ personalities. A strong love for color, typography and craft runs through everything I do — supported by good coffee and at least one cat nearby.

What I Do

Brand-driven design with character

My work lives at the intersection of art direction, branding and illustration. I blend these disciplines to create cohesive visual systems — from logos and packaging to animation and hand lettering.

I help brands:

• clarify who they are

• stand out visually

• communicate consistently across all touchpoints

Whether you’re building a brand from scratch or refining an existing one, my focus is always on clarity, personality and long-term relevance.

Experience & Background

I’ve been working in the creative industry since 2009, starting out as an art director in leading creative agencies in Vienna.
In 2015, I founded Illustrationally to offer more personal, hands-on design solutions for brands, agencies and cultural projects.

Over the years, I’ve collaborated with international brands, local businesses and creative agencies, delivering work that ranges from strategic brand identities to highly crafted illustrations and animations.

Services

You can hire me for:

• Art Direction

• Branding & Brand Identity

• Logo Design

• Illustration (digital & analog)

• Hand Lettering & Calligraphy

• Motion Design & Animation (including frame-by-frame)

• Graphic Design & Layout

• Packaging Design

• Social Media Concepts & Creative Assets

• Event Lettering & Live Calligraphy

• Childrens Book Illustration

• Merch Design

• Wedding Invitations & Custom Stationery

• Personalized PR Samples

Skills & Tools

I work confidently across analog and digital media using tools such as:

Adobe Photoshop · InDesign · Illustrator · Lightroom · Premiere · After Effects
Procreate & Procreate Animation
Canva · Squarespace
Photography · Analog Illustration & Hand Lettering · Event Lettering

(Photography note: passionate, experienced — not claiming to be a full-time pro.)

Let’s Work Together

Branding, Illustration & Graphic Design from Vienna

If you’re looking for a branding designer, illustrator or art director in Vienna — or beyond — I’d love to hear about your project.

office@illustrationally.com

Clients & Collaborations

I’ve worked with clients and agencies including:

Coca-Cola · Google · Audi · Volkswagen · Nespresso · Jo Malone · Estée Lauder · Bobbi Brown · Henkel Beauty Care · Park Hyatt Vienna · Ritz-Carlton · Marriott Vienna · Universität Wien · Jung von Matt · Serviceplan Group Munich · Österreich Werbung · De’Longhi · Veuve Clicquot · Laurent-Perrier · Stabilo · BIPA · Interspar
…and many more across branding, lifestyle, culture and hospitality.